UCLA College Explainer Video

The UCLA College of Letters and Science comprises 85% of UCLA's undergraduates, yet a surprising number of students aren't aware they, their major, or their department is housed under the College! In an effort to clarify how the College serves the undergraduate body, and to increase public awareness, enhance the College's reputation, and encourage engagement and support, this explainer video was created.

A fun, friendly, and colorful style was developed to be eye-catching and to enjoyable to watch. The audience demographics were vast, from prospective students to the on-campus community to donors and alumni, so a balance between lively but professional was important.